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1997年我们试验性地推出了“广告公司经营管理与发展战略”高级研修班和“广告人媒介运作实务”强化研修班。在总结以上两个培训班的基础上,我们拟定了1998年的培训计划。1998年我们将站在广告公司、媒介、广告主三方的立场上关注广告作业的每一环节,由此进行培训设计,内容上涵盖广告作业及相关作业的各个方面;培训方式上考虑短期面授培训与函授培训、网上培训相结合。我们将一如既往地重视新观念的传达,注重培训的实务性、可操作性,我们希望能够以一流的师资、一流的培训服务给广告公司以实际的帮助。
In 1997, we tentatively introduced the Intensive Seminar on “Advanced Management of Advertising Business Management and Development Strategy” and “Media Operational Practice of Advertising Personnel”. Based on the above two training courses, we formulated the 1998 training plan. In 1998 we will stand in the advertising company, media, advertisers on the three parties concerned about the position of advertising operations, training design, content covering all aspects of advertising operations and related operations; training methods to consider short-term face-to-face training And correspondence training, online training combined. We will continue to attach importance to the transmission of new concepts, pay attention to the training of practical and operational, we hope to first-class teachers, first-class training services to advertising agencies to practical help.