伦敦商学院经济学教授约翰·凯在他所著《公司成功的基础:企业的战略是如何增加价值》一书中,提出了衡量企业优势的新标准。他认为,使用规模、市场份额或资本收益这类标准来衡量公司的成功是不合适的,他极力主张用增值来作为衡量成败的标准。所谓“增值”就是某家公司的产值超出该公司所使用的原材料、资本和劳动力费用的那部分。如何衡 John Kay, a professor of economics at the London Business School, puts forward a new standard for measuring corporate strengths in his book “The Foundation of a Company’s Success: How Business Strategies Add Value.” He believes that using standards such as size, market share, or capital gain to measure a company’s success is inappropriate, and he strongly advocates using value added as a measure of success or failure. The so-called “value added” is the portion of a company’s output that exceeds the company’s raw materials, capital, and labor costs. How to balance