增值业务走到2004年,单一的技术驱动已经被公认走到尽头,用户需求、竞争策略等有关营销的话题更多地进入视野。10月底,中国移动数据部营销处处长马力在出席一次公开会议时谈到了营销在增值业务发展中的重要作用。他说,增值业务最原始的“营销”方法是群发,随着市场的 Value-added services come to 2004, a single technology-driven has been recognized as the end, user needs, competitive strategies and other marketing topics more into the field of vision. At the end of October, Mr. Mali, Director of Marketing Department of China Mobile Data Department, spoke at a public meeting about the important role of marketing in the development of value-added services. He said the most original “marketing” approach to value-added services is mass-marketing, with the market