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20世纪90年代,中国动画业各种体制的制作单位多元发展。从1995年开始,中国电影放映公司对动画片不再实行统购统销的计划经济政策,逐步确立了社会效益和经济效益双赢的观念。同时中国动画转入电视动画片大型化、连续化、系列化的国际潮流,开始制作大型动画连续片。电脑技术在动画中得到普及和发展,二维和三维电脑动画发展尤为迅猛。中国动画开始形成了从策划、创作、传播到系列产品开发的“大动画体系”新概念。具有代表性的动画连续片如下:
In the 90s of the 20th century, various units of the Chinese animation industry were diversified in their production units. Starting from 1995, the Chinese film projection company no longer implements the planned economic policies on cartoons and marketing of cartoons and has gradually established the concept of win-win between social and economic benefits. At the same time, China’s animation into the television animation large, continuous, series of international trends, began making large-scale animated series. Computer technology has gained popularity and development in animation, and the development of two-dimensional and three-dimensional computer animation is particularly rapid. Chinese animation began to form a new concept of “big animation system” from planning, creation and dissemination to series product development. A representative animation of the continuous film as follows: