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近期,随中国机械工业部第四批工程机械技术研修团对日本小松制作所进行了考察,通过对其市场销售机制的调研,深感有不少可借鉴之处,现著文予以介绍。 一、顾近就远,始终保持长期稳定的经营战略思想 所谓企业的经营战略,就是企业规划未来的根本任务。小松制作所的销售经营被国际企业界公认为是超一流的。保持长期稳定的经营战略思想是小松制作所自1921年创立以来,经过激烈动荡的企业兼并竞争之后,逐步立足于世界工程机械六大巨头的重要成功经验所在。他们把服务市场需要,领先于国际同行水平,作为基本的经营宗旨。
Recently, the fourth batch of engineering machinery technical training group of the Chinese Ministry of Machinery Industry conducted an inspection of Japan’s Komatsu Manufacturing Co., Ltd. Through the investigation of its market sales mechanism, it is deeply felt that there are many places that can be used for reference. First, take care of far and far, always maintain a long-term and stable business strategy ideology The so-called business strategy is the basic task of business planning in the future. Komatsu’s sales operations are recognized by the international business community as superb. The idea of maintaining a long-term, stable business strategy is the key success experience of the six giants of the world’s construction machinery after Komatsu’s creation in 1921, after fierce and turbulent corporate mergers and acquisitions. They put the service market needs ahead of the international counterparts and they are the basic business objectives.