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改革开放带来的秩序变动以及网络营建的第四空间,冲击着传统媒体,也暴露了传统媒体曾遭际的自我遮蔽。“走基层”行动设计的理念,正是管理层在新的历史视野中的反拨与自我修正。它启示媒体在一个开放的文化语境、对话空间中,必须经过脚踏实地的体察,才能感知大地真实的温度、触摸社会澎湃的脉动,并重新调准自身的频率予以呼应。感性经验的撕裂从2011年起,“走基层”成为全国上下各级媒体的必修课。2011年10月,笔者带队前往福建泉州山区德化县上
The order change brought about by the reform and opening up and the fourth space for network construction have hit the traditional media and exposed the traditional self-obscuring of the traditional media. The idea of “walking the grassroots level” in action design is precisely the management’s counterrevolution and self-revision in the new historical perspective. It reveals that in an open cultural context and in a dialogue space, the media must have a down-to-earth perspective in order to sense the true temperature of the earth, touch the pulse of the society, and readjust its frequency. Tearing of Perceptual Experience Since 2011, “Walking the Grassroots” has become a compulsory course for the media at all levels across the country. In October 2011, I led to Quanzhou, Fujian Dehua County