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根据CTR媒介智讯的资料显示,2016年第一季度全国广告市场同比增长2.1%,但电视的广告收视时长同比减少了1成,同比刊例花费则下降了2%,其中省会城市频道的下降幅度最为明显,达到14%。收视份额下降、广告利润空间变窄、受众老龄化是城市电视台面临的棘手问题。城市广电的传播力与影响力虽看似日渐式微,但重重压力下仍具有其不可替代的优势,这就是“区域性”与“公信力”。城市电视
Information from CTR Media Intelligence shows that in the first quarter of 2016, the national advertising market increased by 2.1% over the same period of the previous year. However, the viewing time of television advertising decreased by 10% year on year and 2% year on year. In addition, the provincial capital city channel declined The most obvious magnitude, reaching 14%. The decline in the share of viewership, advertising profit margins narrowed, the audience aging is the thorny issue facing the city television. Although the broadcasting power and influence of urban radio and television seem to be declining gradually, it still has its irreplaceable advantages under heavy pressure. This is “regional” and “credibility.” City TV