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西方经济学家新近提出一个引人注目的观点:经济领域“地理学的终结”。这一论断是确认经济全球化趋势的重要背景,而它的成立则基于网络化的迅猛发展。 在网络化程度高的西方国家,特别是美国,网络已经广泛深人地介入各种经济活动。使得市场沟通途径发生了深刻的变化。与传统的中介大相径庭,一批新的经济媒介物已崭露头角,至少包括以下五种基于网络的市场模式: 一、广告支撑模式。1995年,美国网上媒介(主要是网上搜索引擎和电子出版
Western economist recently put forward a striking point: the economic field “the end of geography.” This conclusion is an important background for confirming the trend of economic globalization, and its establishment is based on the rapid development of the Internet. In the highly networked Western countries, especially the United States, the Internet has been involved extensively and deeply in various economic activities. Make the market communication has undergone profound changes. Contrary to traditional intermediaries, a number of new economic intermediaries have come to the forefront, including at least the following five network-based market models: First, advertising support model. In 1995, the United States online media (mainly online search engine and electronic publishing