世界名牌企业的竞争高招既不那么神秘,也不那么复杂：一点穷追,外散内聚,以柔克刚,异想天开。为什么与世界名牌企业相比,中国企业的差距那么大呢?每每想到宝洁每年近200亿元人民币的广告费、英特尔一年的销售收入竟然达到10000亿元人民币,微软的市场价值已高达32000亿元人民币(每年仅科研费就超过了200亿元人民币)时,就令人的心一阵阵绞痛不已。这其中一定存在什么问题,一定存在什么大问题,而且问题主要存在在企业家身上,存在在企业家的大脑中。怎样才能搞清楚呢?似乎有人曾告诉我们说,只要多读读外国人所写的有关著 The world’s top brand competition strategy is neither so mysterious, not so complicated: a little chase, coexist loose, soft to just, whimsical. Why compared with the world famous enterprises, the gap between Chinese companies so much? Every time I think P & G nearly 20 billion yuan in advertising costs, Intel’s sales revenue reached 10,000 billion yuan a year, Microsoft’s market value has reached 3.2 trillion Yuan (annual scientific research alone on more than 20 billion yuan), it was a heart of anguish endless. There must be some problems, there must be any major problems, and the problem exists mainly in entrepreneurs who exist in the entrepreneurial brain. How can we figure out? Someone once seemed to tell us that as long as reading more about what foreigners write about