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日系家具品牌Francfranc在日本拥有100多家连锁店,在中国大陆和香港以及韩国等地也设有十多家品牌门店。此次,他们将目前最大的旗舰店开设在了新加坡著名的怡丰城购物广场。整个旗舰店占地1800m2,继续表现该品牌一贯崇尚的品质感与生活情趣。旗舰店由著名日本室内设计师森田恭通一手打造。之前,本刊也报道过由森田恭通设计Francfranc名古屋店。森田恭通已经与Francfranc合作了9年之久,他也于6年前,成为Francfranc董事会的成员之一。也正是这样,他更清晰地了解这个品牌的定位及其的成长历程,也更能将其品牌哲学通过空间设计来呈现与表达。
Japanese furniture brand Francfranc in Japan has more than 100 chain stores in mainland China and Hong Kong and South Korea also has more than 10 brand stores. This time, they will be the largest flagship store opened in Singapore’s famous VivoCity Shopping Plaza. The entire flagship store covers an area of 1800m2, continue to show the brand has always advocated a sense of quality and taste of life. Flagship store by the famous Japanese interior designer Morita Gong hand-built. Previously, the article also reported by Morita Christine designed Francfranc Nagoya shop. Morita has been working with Francfranc for nine years, and six years ago he became a member of the Francfranc board. It is precisely so, he more clearly understand the positioning of the brand and its growth process, but also better able to brand philosophy through the spatial design to present and express.