消费文化也即当今人们所称之的后现代文化,时代的不同文化的品位会有所不同,文化价值的体现和评估会有新的载体样式和切入点进行。文章从文化角度入手,分析手机、电影等如何在消费过程中附加更多“文化”意味,满足使用价值亦即满足消费者的精神享受。消费社会时代,消费品的文化内涵不断丰富,消费逻辑将不断演变。 Consumer culture is what people today call postmodern culture, the taste of different cultures of the times will be different, and the manifestation and assessment of cultural values ​​will be carried out with new carrier styles and starting points. The article starts from the cultural point of view, and analyzes how cell phones, movies and the like attach more “culture ” means in the process of consumption so as to satisfy the value of use and satisfy the consumers’ spiritual enjoyment. In the era of consumer society, the cultural connotation of consumer goods is constantly enriched and the consumption logic will continue to evolve.