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媒介融合时代医疗健康类节目正经历着巨大的形态变革,节目的形态特征、形式架构以及节目自身的功能属性都有了全新的突破。本文以当下电视医疗健康类节目为主要论述对象,同时结合媒介融合时代大背景,论述在这一时期电视医疗健康类节目的形态特征演变、主要形式架构以及存在的问题,为电视医疗健康类节目未来的发展走向提供媒体行业理论依据。
In the era of media convergence, medical and health programs are undergoing tremendous morphological changes. The program’s morphological features, formal structures and the functional properties of the programs themselves have all made new breakthroughs. In this paper, the current television medical and health programs as the main object of discussion, combined with the era of media fusion background, discusses the evolution of the characteristics of television medical health programs during this period, the main forms of the structure and the existing problems for the TV medical health programs Future development to provide the theoretical basis of the media industry.