“引进来”，即是从纸质媒体（书、报、刊）与电子媒体（广播、电视）及互联网上搜寻信息、资料，使书本知识与新鲜的新闻传播知识互动交流，从深度与广度方面提升教学质量和效果。“走出去”即是把课堂教学与社会实践活动结合起来，拓宽师生视野，激发其创新思维，培养创新人 “Introduction” is the search for information and materials from paper media (books, newspapers, magazines), electronic media (broadcasting, television), and the Internet, so that book knowledge can be exchanged with fresh news dissemination knowledge, from depth and breadth. Improve teaching quality and effectiveness. “Going out” is to combine classroom teaching with social practice activities, broaden the horizon of teachers and students, inspire their innovative thinking, and cultivate innovative people.