群众路线是马克思主义的一条思想原则,也是马克思主义的一条工作路线。在新的历史时期,群众办“报”既指以群众为服务主体的新闻采集、编辑、出版等工作,又指广泛发动群众参与媒体内容生产等系列活动。从革命战争年代开始,党的新闻事业就始终坚持群众观点,在开展群众办“报”方面,积累了许多宝贵经验。但是,在传媒变革转型的背景下,在市场取向等理念的冲击下,群众办“报”面临着巨大的机遇和挑战。随着传播技术的不断变革,自媒体平台、社会化媒体等新兴媒体 The mass line is an ideological principle of Marxism and a working course of Marxism. In the new historical period, the mass run “newspaper” refers not only to news gathering, editing and publishing of news with the masses as the main service, but also to mobilizing the masses to participate in a series of activities such as media content production. Since the era of the revolutionary war, the party’s journalism has always adhered to the mass viewpoint and has accumulated many valuable experiences in carrying out the “people’s newspaper”. However, under the background of media transformation and transformation, under the impact of the market orientation and other notions, the masses are facing enormous opportunities and challenges. With the continuous transformation of communication technologies, self-media platforms and social media have emerged as new media