近年来,生鲜类食品电子商务化一度深受社会和业内人士青睐,被视作为撬动农村电商市场的有力杠杆。然而2013年“优菜网”的倒闭引发蝴蝶效应,掀起生鲜电商倒闭潮。2015年9月,“一亩田”农业网大幅裁员,被疑造假事件再次成为舆论关注的焦点,裁员、撤资、造假等传闻层出不穷,舆论压力下“一亩田”的经营举步维艰,这也让人看到农村电商发展存在诸多难以预料的未知因素。 In recent years, the e-commerce of fresh food was once favored by the society and the industry. It is regarded as a powerful lever for leveraging the rural electricity market. However, the collapse of 2013 “You Dish Network” triggered the butterfly effect, setting off the tide of fresh electricity supplier closures. In September 2015, a large number of layoffs were taken in agriculture networks. The suspected frauds once again became the focus of public opinion. Rumors of retrenchment, divestment and fraud were endless and rumors of “one mu of land” struggled under public pressure. This also shows that there are many unpredictable and unknown factors in the development of rural e-commerce.