近年来,我国直销企业迅速发展。安利、无限极、完美、天狮等品牌公司都已在中国市场经济中占有重要地位。天狮集团国家级讲师张文雅曾提出中国未来经济发展的三大方向包括健康产业、直销以及电子商务。直销企业若想走稳以后的发展道路就必须从全方位提高自己,将三大发展方向相结合,而企业的信用档案建设成为直销企业在市场竞争中占有一席之地的关键因素之一。从一定程度上说,直销企业在发展之初很难受到消费者的信赖,因而企业积累的信用档案管理与利 In recent years, China’s direct sales business has developed rapidly. Amway, Infinitus, Perfect, Tiens and other brand companies have occupied an important position in the Chinese market economy. Zhang Wenya, a national lecturer at Tiens Group, has proposed three major directions for China’s future economic development, including the health industry, direct sales and e-commerce. If the direct selling enterprises want to stabilize the future development path, they must improve themselves from all aspects and combine the three major development directions. And the credit file construction of the enterprises has become one of the key factors that the direct selling enterprises have a place in the market competition. To some extent, direct sales companies in the early stages of development is difficult to be trusted by consumers, so the accumulation of corporate credit file management and profit