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世界自然基金会(WWF)向公众设计出的一系列有关保护物种多样性和生态平衡等主题的公益海报,在公益海报的元素应用、创意构思、版面构成、文字说明和海报背后折射出了一系列现实问题。WWF组织海报设计意在把不同表达方式和视觉效果等所能表达的海报内容、主旨和时代意义与社会文化相融合,从而达到相互提升的作用。我们从保护物种多样性、保护动物、停止虐杀和节能降耗等几个公益海报主题看出,世界自然基金会公益海报设计更有助于我们借鉴海报设计中的研究,如何将公益海报与社会文化密切联系起来,从而达到相互提升的作用。
A series of public welfare posters designed by the World Wildlife Fund (WWF) for the public on such topics as the protection of species diversity and ecological balance have reflected in the application of elements of public interest posters, creative ideas, layouts, written descriptions and posters Series of realistic problems. The design of WWF organization posters aims to integrate posters, themes and times meaning that can be expressed by different expressions and visual effects with social culture so as to enhance each other. We have seen from the themes of protecting species diversity, protecting animals, stopping killing and saving energy and reducing consumption, and so on. The design of WWF’s publicity posters also helps us draw on the research in poster design and how we can link public service posters with the society Cultural closely linked, so as to achieve the role of mutual promotion.