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□商业地产与商家的关系,就像剧本和演员的关系。□华南MALL——运用剧本和哑铃理论成功招商的案例□三个零售业商家的选址标准用数字说明对接的关键所在。
□ Commercial real estate and business relationships, like the relationship between script and actor. □ South China MALL - Case Study on the Successful Merchants’ Use of Scripting and Dumbbell Theory □ The site selection criteria of the three retail businesses show the key to docking.