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设计简单、缺乏地域特色、传统文化表现弱等是我国当前土特产包装的主要问题,包装作为间接广告伴随商品营销的整个过程,是值得消费者信任的直接视觉要素。土特产的包装设计应体现当地的民族文化、民俗民风和风土人情,在传承当地文化的同时增加销售和品牌推广的目的。
The simple design, the lack of regional characteristics, the weak performance of traditional culture are the main problems in current native product packaging in our country. As an indirect advertisement, the whole process of product marketing is a direct visual factor worthy of consumer trust. Native products packaging design should reflect the local ethnic culture, folk customs and customs, heritage in local culture at the same time increase sales and brand promotion purposes.