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改革开放三十年以来,VI设计在中国的发展既有成就,也有脱离时代背景,脱离市场等弊端,一定范围内形成了僵化的教学模式和设计方法,使VI设计简单化,VI作品平庸化、泡沫化,这有悖于艺术设计以创新为目的的意义。在全球化的条件下,我们应该重新审视VI设计的历程,寻找突破模式化的方法与途径。治标先治本,文章首先从设计教学的源头上进行了新的探索与思考,力求突破照本宣科的教学模式。
Since 30 years of reform and opening up, the VI design has achieved both in China’s development as well as in its departure from the background of the times and from the market. It has formed a rigid teaching model and design method within a certain range, simplifying the VI design and flattening VI works , Bubble, which is contrary to the art and design for the purpose of innovation. Under the conditions of globalization, we should re-examine the history of VI design and find ways and means to break through the pattern. The first rule of treatment, the article first from the source of design teaching conducted a new exploration and thinking, and strive to break through the scripted teaching mode.