没有生产商能回避这个问题。没有生产企业能不重视这个问题。万物晦暗明灭,生命自有周期,当产品从工厂诞生之日起,便不得不面临进入流通领域这个严峻的事实。近些年来,没有哪个问题比渠道更令生产商殚精竭虑而又头疼不已。随着国外流通巨头在中国的迅速扩张,国内流通领域的压力一直如巨石当顶。虽然国内流通企业正在逐步趋向成熟和集约,数量巨大,规模离散的流通个体仍有发展的空间,但流通领域正在发生着翻天覆地的变化。呈现在众多制造商面前的是一个个体类型各异、层次和运作模式混乱的格局。在当今物质迅速发展又相对过剩的时期,当前的流通格局,一方面使生产商有了更多更好的使自己产品迅速占领市场的选择余地,另一方面面对各种良莠不齐的渠道的重重迷雾,也让他们陷入空前的困惑境地。如何选择适合自己的渠道使自己的产品更快地占领市场,更具竞争力,迫使他们不得不一起研究分销。 No manufacturer can evade this problem. No manufacturer can not pay attention to this issue. Everything dark and dark, the cycle of life itself, when the product from the date of birth of the factory, they have to face the harsh facts into the circulation. In recent years, none of these problems have caused more headaches than manufacturers and producers. With the rapid expansion of foreign circulation giants in China, the pressure in the field of domestic circulation has always been at the top of the list. Although the domestic circulation enterprises are gradually becoming more mature and intensive, there is still room for the development of large-scale and discrete-sized circulation individuals, but the circulation is undergoing earth-shaking changes. Presented in front of many manufacturers is a pattern of different types of individuals, levels and patterns of operation confusion. At a time when materials are rapidly developing and relatively surplus, the current circulation pattern gives manufacturers more and better options to make their products rapidly occupy the market. On the other hand, it faces many different channels of good and bad times Fog, but also allow them to fall into an unprecedented puzzled situation. How to choose their own channels to make their products more quickly capture the market, more competitive, forcing them to study together distribution.