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马克思主义文化观内涵丰富而深刻,它科学揭示了文化的内在本质。坚持马克思主义文化观指引下的文化软实力建设,对于我国应对外来文化挑战、增强国家综合国力和竞争力具有重要意义。因此,以马克思主义文化观为指导,解放和发展文化生产力,推动文化创新,坚持正确的文化发展方向,就成为我国文化软实力建设的路径选择。
The connotation of Marxist cultural concept is rich and profound, which reveals the inherent essence of culture scientifically. Insisting on the construction of cultural soft power under the guidance of Marxist cultural concept is of great significance to our country in dealing with the challenge of foreign culture and enhancing the overall national strength and competitiveness of our country. Therefore, under the guidance of the Marxist concept of culture, liberating and developing the cultural productive forces, promoting cultural innovation and adhering to the correct direction of cultural development have become the path choice for building China’s cultural soft power.