市场经济的发展,赋予了企业目标市场的竞争战略以新的内涵,新的特征和新的模式,并由此产生了新的竞争原则.一系列的竞争观念的创新必然导致传统企业竞争战略的调整,这就要求我们对传统企业目标市场的竞争行为有一个科学的认识,从而适应市场经济发展的需求,促进企业竞争能力的提高. The development of the market economy has given new connotation, new characteristics and new modes to the competitive strategy of the target market of the enterprise, and has resulted in a new principle of competition. A series of innovations in the concept of competition will inevitably lead to the competitive strategy of traditional enterprises Adjustment, which requires that we have a scientific understanding of the competitive behavior of the target market of traditional enterprises, so as to meet the needs of the development of the market economy and promote the improvement of the competitiveness of enterprises.