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本文通过对创意礼品市场现状及发展趋势的分析调研,利用设计管理思维技术的框架,基于国内的创意礼品调研、研究,以期为之后开发蕴含上海历史文化背景进行的创意礼品设计提供有力的素材。
Based on the research and development of the present situation and development trend of the creative gift market, this paper makes use of the frame of the design management thinking technology and based on the research and study of the creative gifts in the country, with a view to providing powerful material for the future development of the design of creative gifts containing the historical and cultural backgrounds in Shanghai.