“以顾客为关注焦点”是质量管理八项原则的第一原则，企业生存和发展离不开顾客，食品企业也不例外。本文以烘烤类糕点为例介绍了我国烘烤类糕点食品消费现状，结合“以顾客为关注焦点”原则应用，提出烘烤类食品企业需调查和识别并充分理解顾客的需求和期望、确保顾客的需求和期望与企业的目标相结合等措施实施“以顾客为关注焦点”，有利于烘烤类糕点食品企业长期健康可持续发展。“,”“Focus on customers ” is the first principle of the eight principles of quality management. The survival and development of enterprises cannot do without customers, and food enterprises are no exception. This article takes the baking pastry as an example to introduce the current consumption status of baked pastry foods in my country, combined with the application of the principle of “ focus on customers ”, and proposes that bakery food companies need to investigate, identify and fully understand the needs and expectations of customers, and implement measures such as “ Focus on customers ” proposes recommended measures for baked foods to implement “ Focus on customers ”. Conducive to the long-term, healthy and sustainable development of bakery and pastry food companies.