纵观我国服务业的发展现状,商业模式创新依然是主要推动力量。需要强调的是,商业模式的创新并不能一劳永逸。在产品同质化竞争日益激烈的情况下,只有尊重消费者、立足用户切实需求的企业,才能够赢得公众的信赖。最大力度发挥公众的口碑传播效应、打造鲜明的服务品牌逐渐成为提高企业核心竞争力的有效途径。海尔集团旗下的综合服务品牌日日顺乐家,在满足客户需求、提供个性化创新模式方面极具变革性和前瞻性。日日顺乐家的快递柜先以社区物流解决方案切入,进而 Throughout the development of China’s service industry, business model innovation is still the main driving force. It is important to emphasize that business model innovation can not be done once and for all. In the increasingly competitive product homogeneity situation, only respect for consumers, based on the actual needs of users of enterprises, can win the public’s trust. Maximize the public spread of word of mouth, to create a distinctive service brand has gradually become an effective way to enhance their core competitiveness. Shunyi Lok, a comprehensive service brand under the Haier Group, is very transformative and forward-looking in meeting customer needs and providing personalized innovation models. Shun Lok family daily express delivery of the first solution to cut into the community, and then