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证券市场从诞生之日起,就吸引了大众传媒的注意力,股市每日的价格变化为大众传媒提供了可持续的报道内容。随着证券市场的发展,专门对证券市场进行报道的大众传媒也日益增多。在我国,尽管证券市场仅有10年多的历史,但是证券类的大众传媒已经铺天盖地。仅以上海为例,目前公开出版发行的专业类报刊或开辟了证券类专栏的报刊达30种之多,5家电台、电视台每天累计播出证券类节目时间超过24小时。另据调查,我国股市个人投资者约58.4％是通过报纸获取信息。这些大众传媒与证券市场共生共荣、相互影响,已成为证券市场上不可或缺的重要成员。
Since its birth, the stock market has drawn the attention of the mass media. The daily price changes in the stock market have provided the mass media with sustainable coverage. With the development of the stock market, there has been an increase in the mass media that specializes in the stock market. In our country, despite the fact that the stock market has only a history of more than 10 years, the mass media of securities have been overwhelming. For example, in Shanghai alone, there are now over 30 newspapers and periodicals published or distributed in the securities sector. The five radio and television stations have been broadcasting securities programs for more than 24 hours per day. According to another survey, about 58.4% of individual investors in the Chinese stock market obtained information through newspapers. Co-existence and mutual influence of these mass media and securities markets have become an indispensable and important member of the securities market.