当汽车行业的竞争从产品竞争升级为品牌竞争时,以往不被看好或未曾重视的汽车公关开始进入汽车企业高管眼睑。但问题是,想急于树立汽车品牌的企业如何利用好公关公司为自己服务,公关公司又能为企业提供什么样的服务,是一个需要认真思考的问题。 When competition in the automotive industry escalated from product competition to brand competition, automotive PRs, which were not favored or valued in the past, started to enter the eyelids of executives of automotive companies. But the question is, how to make good use of PR companies to serve their own needs and what kind of services public relations companies can provide for enterprises that are in a hurry to establish a car brand is a problem that needs careful consideration.