在现实的生产和营销活动中,“创名牌”已成为越来越多的工商企业的经营战略,各企业都不惜重金争创名牌。但就在产品成为名牌,给企业带来明显的经济效益和社会效益的同时,不少企业却不知不觉地走入了“名牌终身制”误区,以为名牌是永远的名牌,安于现状,不思进取。“正广和”汽水曾是我国 In the actual production and marketing activities, “creating a famous brand” has become a business strategy of more and more industrial and commercial enterprises, and all companies have invested heavily in creating brand names. However, while the product became a brand name, bringing significant economic and social benefits to the company, many companies unknowingly walked into the misunderstanding of the “brand-name tenure system” and thought that the brand name was forever brand-name and was in the status quo. Do not think ahead. “Zhengguanghe” soda was once our country