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如何让自己赢?是甲方思维;如何用创意帮别人赢,是乙方思维;今天我们需要丙方思维!如何在利己的同时,实现利他?这恐怕不是甲乙双方身份转化能够理解的。再一次提笔写创意,再一次感叹于文字的局限性。巴别塔倒掉之后,语言和文字的差异,以及血统的局限性,成为人类纠纷的主要来源。近30年以来,中国大陆的广告充斥着叫嚷,从妈妈我要喝开始,到送礼只送脑白金,似乎只要叫喊就总有关注力。港台广告有一丝从容,可以对文学以及意识做一点浅尝。而上升到跨国度、跨血统、跨宗教的全世界领域,
How to make yourself win? Is the Party’s thinking; How to use creativity to help others win, is the Party B thinking; Today we need the C side of thinking! How to self-interest at the same time, altruistic? This is probably not the identity of the two sides can understand. Again pen to write ideas, once again lamented the limitations of the text. After Babel drained, language and writing differences, as well as the limitations of pedigree, became the main source of human disputes. In the past 30 years, advertisements in mainland China have been screaming. From the moment my mother started to drink, her gift was only given to melatonin. Hong Kong and Taiwan ads have a trace of calm, you can do a little taste of literature and awareness. The rise to transnational, interracial, trans-religious world areas,