实施名牌战略可以拉动一个城市或地区GDP的增长,同样,一个名牌栏目对一个台的收视率乃至广告创收也有着无可争辩的拉动作用。特别是我国加入WTO以后,随着人们思想观念的转变,电视媒介不仅具有宣传喉舌作用,而且它还具有鲜明的产业性质,已经成为人们的共识。电视媒介产业性质的 The implementation of brand-name strategy can drive the growth of GDP in a city or region. Similarly, a famous brand column plays an indisputable role in boosting the ratings of a station and even generating revenue from advertisements. Especially after China’s accession to the WTO, with the change of people’s ideas and concepts, the television media not only has the function of propaganda mouthpieces, but also has distinct industrial properties and has become the consensus of people. TV media industry nature