这几年,跨区域家电连锁企业在大中城市风生水起,见惯了无休无止的价格大战,残酷的竞争使生产企业和连锁商都精疲力竭,都渴求寻找新的市场空间,广大的县城及乡村市场又成了争夺的焦点。厂家欲自建渠道,商家要延伸触角,忙得不亦乐乎。笔者近期因参加建设社会主义新农村工作,经常深入乡镇市场,得以近距离观察县乡市场的特点,也确实颇有感触。 In recent years, cross-regional home appliance chain enterprises are flourishing in large and medium-sized cities, accustomed to endless price wars, brutal competition to manufacturing companies and chain companies are exhausted, are eager to find new market space, the vast County and rural markets have become the focus of competition. Manufacturers want to build their own channels, businesses have to extend the tentacles, too busy. Recently I participated in the construction of new socialist countryside, often in-depth township market, to close observation of the characteristics of the county and township market, but also really feel.