论文部分内容阅读
在中国豪华车增速放缓的“寒冬”中,奥迪何以还能稳坐“王位”?对弱者而言,寒冬或足以致命,但真正的强者将无畏考验。根据中国汽车工业协会发布的数据,今年1月~6月,全国汽车总体销量同比增长8.1%。如果按照过去数年人们的惯性思维,豪华车市场的增速至少会是这个数字的两倍以上,然而现实却是:没有赶上整体增速。造成豪华车增速放缓的因素是多方面的。2015年起,中国宏观经济形势变得严峻,公车政策调整日渐到位,国家大环境开始提倡节俭,以及消费者购车心理逐渐成熟,等等,共同导致了“寒冬”来临。
In the “cold winter” where luxury cars have slowed down in China, why Audi can sit tight “the throne”? For the weak, wintry or deadly, but the real powerless will be tested. According to the data released by China Association of Automobile Manufacturers, the overall sales of automobiles nationwide increased 8.1% from January to June this year. If people follow the inertia of thinking in the past few years, the growth rate of the luxury car market will be at least twice this figure, but the reality is: did not catch up with the overall growth rate. The factors that slowed the growth of luxury cars are many. Since 2015, the macroeconomic situation in China has become grim. The adjustment of bus policy is gradually taking place. The national environment has started to promote frugality, as well as the gradual maturity of consumer car buying. All this has led to the advent of “winter”.