商标是重要的知识产权,是企业形象、信誉和商品的集中体现,也是企业参与激烈市场竞争的利器,这已为众多企业家所共识。但是,商标是国际贸易的通行证,是国际市场的准入证。对这一点熟悉的人并不多。我国对外贸易已属大国,而在国外注册证还只有几千件,还远不及有的发达国家一家企业在国外的注册商标之总数。这是一个非常尖锐的矛盾,潜伏着巨大的危险。 Trademarks are important intellectual property rights and are a concentrated expression of corporate image, reputation and commodities. They are also a powerful tool for enterprises to participate in fierce market competition. This has been agreed by many entrepreneurs. However, trademarks are the passports for international trade and are the access permits for the international market. There are not many people who are familiar with this. China’s foreign trade is already a big country, and there are only a few thousand foreign registration certificates, and it is far less than the total number of registered trademarks of an enterprise in a developed country. This is a very sharp contradiction, and there is a great danger.