论文部分内容阅读
随着科学技术的不断发展,信息网络已经逐步进入了人们生活的各个角落,满足着各类人的生活需求,同样使得媒介传播速度加快,为平面设计提供了良好的条件。而未来三十年平面广告设计成功与否,将不再取决于管理,而是创新思维。纵观西方大国的情况,平面设计倍受尊重,一是平面设计辐射面广,与社会生活有着密不可分的关系;二是平面设计借助媒体走在时代前端,受到人们普遍的关注,其影响不可低估。本文章将解析平面广告设计的创新,希望平面设计作为应用范围很广的创意产业之一,最终成为一种大气候、大行业。
With the continuous development of science and technology, the information network has gradually entered every corner of people’s life and meets the needs of all kinds of people. It also enables the media to speed up and provides good conditions for graphic design. The next 30 years, the success of print ads design, will no longer depend on management, but innovative thinking. Looking at the situation in the western powers, graphic design is highly respected. First, graphic design has a wide range of radiations and is inextricably linked with social life. Second, graphic design, with the help of media, is at the forefront of the times and is subject to widespread concern. underestimate. This article will analyze the innovation of print ads design, hope that graphic design as a very wide range of creative industries, eventually becoming a big climate, big industry.