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通过分析网络文化对高校读者的影响,指出在网络环境下,读者的阅读需求更具有目的性和功利性。传统的文学作品在亚文化圈内不具有话题性,而网络的普及也极大地分散了读者对阅读的关注。鉴于此,应积极开展读者活动,多主题、多形式地吸引青年读者。同时,图书馆员还应该有意识地融入到读者的“亚文化”圈中,了解其需求,进行有意向的服务。
By analyzing the influence of internet culture on university readers, it is pointed out that under the network environment, readers’ reading needs are more purposeful and utilitarian. The traditional literary works do not have the topic in the sub-culture circle, and the popularization of the network also greatly distracts readers’ attention on reading. In view of this, we should actively carry out reader activities, multi-theme, multi-form to attract young readers. At the same time, librarians should also be consciously integrated into the reader’s “subculture” circle, understand their needs, carry out an intentional service.