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英国著名心理学家格列高里认为,“颜色知觉对我们人类具有极其重要的意义——它是视觉审美的核心,深刻地影响我们的情绪状态。”在现代平面设计中,色彩语言已经成为被广泛运用的一种视觉语言,是无法忽略的重要存在。运用符号学的理论和方法来解读平面设计中的色彩语言,基于符号本身跨跃式和综合性的延展进行关于色彩规律的尝试性研究,有利于人们在现代艺术设计中对色彩有更深的理解和把握,从而更好地利用色彩符号,促使色彩符号本身表达的意义实现最大化。
Gregory Gregory, a famous British psychologist, believes that “color perception is extremely important to our human beings - it is the core of visual aesthetics and profoundly affects our emotional state.” In modern graphic design, color language Has become a widely used visual language, is an important and can not be ignored. The use of semiotic theory and method to interpret the color language in graphic design, based on the symbolic leap and comprehensive extension of the tentative research on the law of color is conducive to people in modern art design have a deeper understanding of color And grasp, so as to make better use of the color symbols and promote the maximization of the meaning of the color symbols themselves.