2004年8月份，在兰州西固双桥洞特步专卖店，一位名叫王小东(高三学生)的顾客因为产品质量问题和特步专卖店工作人员以及特步隔壁裤行老板发生纠纷，因为双方的不理智行为，让一件普通的产品退换升级为打架斗殴事件。在该事件发生不久，本刊对消费者、当事民警、特步分公司、特步专卖店、特步(中国)有限公司相关人员进行相关采访报道。事发后，我们联系上了特步《中国)有限公司品牌管理部经理邹真俊先生，邹先生专程赶往北京对此事接受了记者的采访。 August 2004, in Lanzhou Xugu Shuangqiao Dong Xtep stores, a man named Wang Xiaodong (third year students) because of product quality problems and Xtep store staff and Xtep next trousers boss dispute, because both sides of the irrational Behavior, so that an ordinary product returned to upgrade fighting fights. Shortly after the incident, the magazine interviewed consumers, the police, Xtep branch, Xtep stores and Xtep (China) Co., Ltd. personnel. After the incident, we contacted Mr. Zou Zhenjun, manager of brand management department of Xtep “China” Co., Ltd., and Mr. Zou made a special trip to Beijing to interview the reporter on the matter.