招贴设计作为视觉传达设计的重要组成部分之一,尤为注重对视觉信息的传达方式与表现形式的使用,色彩作为设计中重要的设计元素具有其自身的形式效应,并由此延伸出种种的心理及社会效应。将视觉传达中的色彩信息作为一个独立的设计元素来认识,从其本体的形式效应入手来认识其作用的范畴及意义,从而为招贴设计进行形式创新提供必要的理论认识与思想基础。 As one of the most important parts of visual communication design, poster design is paid more attention to the use of the way of visual information communication and expression. As an important design element in design, color possesses its own form effect and extends various psychology And social effects. Recognize the color information in visual communication as an independent design element, recognize its category and significance from the formal effect of its ontology, and provide the necessary theoretical and ideological foundation for the formal innovation of poster design.