一、市场调查的重要性和内容市场调查就是企业运用科学的方法,有目的地、系统地了解商品在市场上的历史、现状及其发展变化的情况。调查对象主要是购买商品的单位和个人(以下简称消费者)。通过调查,了解他们的商品拥有量和消费状况,了解他们购买商品的动向和要求,以及决定和影响他们购买和消费的各种主、客观因素。市场调查的目的是为企业各级主管人员进行预测、确定经营方针、进行决策、编制计划和改善经营等提供重 First, the importance and content of market research Market survey is the use of scientific methods of enterprises, a purposeful and systematic understanding of the history of goods in the market, the status quo and its development and changes. The survey objects are mainly units and individuals who purchase goods (hereinafter referred to as consumers). Through surveys, we will understand their own quantity of goods and their consumption, understand their trends and requirements for purchasing goods, and determine the various main and objective factors that affect their purchase and consumption. The purpose of the market survey is to provide weight for the company’s executives at all levels to make predictions, determine operational guidelines, make decisions, plan and improve operations, etc.