面对“入世”，刚刚起步的云南民族文化产业，在其发展中必须有符合自身实际的正确思路与对策，尤其要突出特色，坚持创新。必须承认，与国外，乃至国内的一些先进地区相比，云南的文化产业现状在整体上仍然显得相当落后，无论其产品的整体竞争能力、相关企业的规模和市场拓展 In the face of “accession to the WTO”, the nascent national culture industry in Yunnan must have correct thinking and countermeasures in line with its own reality in its development. In particular, it is necessary to highlight characteristics and persist in innovation. It must be admitted that compared with some advanced regions in foreign countries and even in China, the status quo of cultural industries in Yunnan remains rather backward overall. Regardless of the overall competitiveness of its products, the scale of related enterprises and market expansion