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中介企业应学会从企业客户的角度去开发和利用体育资源,从企业营销战略的高度考虑体育营销对于创造企业核心竞争力的作用,从媒体及文化等产业的发展中提取适合体育营销的方式方法,吸收有丰富企业营销经验的人才进入体育中介企业。
Intermediary enterprises should learn to develop and utilize sports resources from the perspective of enterprise customers, consider the role of sports marketing in creating core competitiveness of enterprises from the perspective of enterprise marketing strategy, and extract ways and means suitable for sports marketing from the development of media and cultural industries , Absorption of wealth of corporate marketing experience into the sports talent intermediary companies.