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设计机构走在前面才能在市场中拥有更多话语权中国建筑设计研究院有限公司董事长兼总经理文兵设计必须是市场营销的支点,在营销中给业主传递的所有信息都必须在设计阶段表达出来,否则我们很难想象,设计方案全部做完以后再去找客户,这是根本不可能的。作为建筑师,我认为,一段时间以来设计院并没有真正起到支点的作用。而在中国房地产业刚刚起步时,设计院因为接触的比较多,能够在很多项目里给开发商传递专业素养和专业背景,并得到开发商的认同。但是,随着开发企业越来越成熟,加上一些优秀的设计师逐渐进入到开发企业以及直接面对市场的熏陶,房地产企业对市场的理解和把握已经超过了设计院,其研究深度也超越了设计院。所以,
Design agency to go ahead to have more say in the market China Architecture Design and Research Institute Co., Ltd. Chairman and Managing Director Wenbing design must be the fulcrum of marketing, marketing to the owners all the information must be expressed in the design phase Come out, or we can hardly imagine, design solutions are all done after looking for customers, this is simply impossible. As an architect, I think the Design Institute has not really served as a fulcrum for a while. In the real estate industry in China just started, the design institute because of the more contact, in many projects to developers to pass professionalism and professional background, and get the approval of developers. However, as more and more mature development companies, with some good designers gradually into the development of enterprises and directly influence the market, the real estate business understanding and grasp of the market has surpassed the Design Institute, its depth of research beyond Design Institute. and so,