一、质量、品牌与防伪技术在市场经济的竞争中,品牌即效益,品牌是企业的一种无形资产,是企业得以持续发展的关键所在。质量又是产品的灵魂,高质量是创造名牌的前提,利用品质创造名牌,又是品牌得以延续的根本。任何要创名牌的企业都必须严格把守产品质量关,认识到品质的必要性及其巨大作用,利用品质来打造名牌。 First, the quality, brand and anti-counterfeiting technology In the market economy competition, the brand is effective, the brand is an intangible asset of the enterprise, the key to sustainable development of enterprises. Quality is the soul of the product, high quality is the prerequisite to create brand name, the use of quality to create brand name, but also the brand to be able to continue the fundamental. Any company that wants to create a famous brand must strictly guard the product quality, recognize the necessity of quality and its tremendous role, and make use of the quality to build brand name.