营销者说变革的时代需要胆识、开拓与创新。为了强化凯迪拉克“Be Dramatic瞩目风范”的品牌定位,2012年,凯迪拉克依托以往亮点营销项目,在规划与策略上进行创新,将整体的营销规划进行了体系化的整合,构建了以“彰显个性的品牌展示”、“融合美式文化的豪华体验”、“极致震撼的性能体验”三大平台为核心的营销体系。 Marketers say that the era of change needs courage, exploration and innovation. In order to reinforce the brand positioning of Cadillac “Be Dramatic ”, in 2012, Cadillac relied on the highlights of marketing projects in the past, made innovations in planning and strategy, systematically integrated the overall marketing plan, and established a “ Show the personality of the brand show ”, “ The luxury of fusion of American culture ”, “ ultimate shocking performance experience ”three platforms as the core marketing system.