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加盟麦当劳要300万元,加盟肯德基则要800万元,这些活生生的事实已经让国人不再怀疑品牌的重要性。这里隐含着什么?或许是我们的品牌站不住脚,因为我们已经听过很多国内品牌失败的案例,如秦池酒、爱多VCD等等。现在,许多国人宁可多交学费(如加盟费等)也不愿走自创品牌之路,反映了国人对品牌的“敬畏”。那么,国内名牌的状况如何呢?国外品牌的环境又怎样呢?我国品牌的问题和差距又何在呢?这些问题的解答对我国企业创名牌也许会有所裨益。
To join McDonald’s to 3000000 yuan, to join KFC will be 8000000 yuan, these living facts have made people no longer doubt the importance of the brand. What is implied here? Perhaps our brand is untenable, because we have heard many failed cases of domestic brands, such as Qin pool wine, love more VCD and so on. Now, many people prefer to pay more tuition (such as initial fee, etc.) are reluctant to go their own brand of the road, reflecting the people of the brand “awe.” So what is the status of domestic famous brands? What about the environment of foreign brands? What are the problems and gaps in our brands? The answers to these questions may bring some benefits to our brand-name enterprises.