本文主要论述在全球化,多元化的文化语境下,文化自恋主义的含义,产生,及其特点。从微观角度探讨译者的文化自恋对翻译的影响,尤其是翻译策略的选择。最后从宏观角度分析文化自恋在何种程度被接受,以及译者如何协调全球性和民族性两种文化身份。 This paper mainly discusses the meaning, origin and characteristics of cultural narcissism in the context of globalization and pluralism of culture. From the microscopic point of view, it discusses the influence of translator’s narcissism on translation, especially the choice of translation strategy. Finally, from a macro perspective, it analyzes the extent to which narcissism is accepted and how translators coordinate their cultural identities both globally and nationally.