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广告是推销商品的一种手段。在推销商品的时候,如何做广告,必然会涉及如何处理商家、厂家与社会的利益;涉及如何处理义与利、美与丑的关系;涉及如何处理社会道德、公众道德与情感观念之间关系等方面的问题。有些厂商受利益或金钱的驱动,见利忘义,无视语言规律和社会道德,忽视广告的社会效应,致使他们的广告语言出现了令人堪忧的“三化”现象——脏化、俗化、黄化。一、脏化“脏化”是指广告语言粗鲁污
Advertising is a means of marketing a product. How to deal with the interests of businessmen, manufacturers and the society when dealing with commodities is necessarily related to how to deal with the relations between morality, beauty, and ugliness; how to deal with the relationship between social morals, public morals and feelings and feelings And other issues. Driven by profits or money, some manufacturers ignore the laws of language and social morals and neglect the social effects of advertisements, resulting in a worrisome “tri-culture ” phenomenon in their advertising languages - dirty, Popular, yellow. First, the dirty “dirty” refers to the rude advertising language