与除草剂和杀虫剂相比,杀菌剂拥有其独特的产品生命周期——前期市场增长缓慢,但一旦品牌创立,维持时间便相对较长,因此,打造成功的杀菌剂品牌是最有效的推广策略和延长生命周期的途径。成功的杀菌剂品牌创立不仅需要准确合理的产品定位,还要结合有效的品牌防御和维护策略,同时还需借鉴成功品牌的经验等。总之,打造成功的杀菌剂品牌是一个系统工程,绝非一蹴而就的事情。 Fungicides have their unique product life cycle when compared to herbicides and insecticides - early market growth is slow, but once the brand is established, the maintenance time is relatively long, so building a successful microbicide brand is most effective Promote strategies and ways to extend life cycle. The success of the fungicide brand creation not only requires accurate and reasonable product positioning, but also with effective brand defense and maintenance strategies, but also need to learn from the experience of successful brands. In short, building a successful microbicide brand is a systems engineering effort, not a one-time event.