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在当今信息时代,互联网对人类生活影响甚大,并由此催生了针对互联网平台特点所创作的大量广告电影作品。广告电影的创作和表现通过与互联网平台理念和技术结合,开创出全新的广告电影创作模式和广告运作模式。笔者结合互联网平台传播的特点,以广告电影基于互联网平台的创新和实践现状进行研究,以期能为广告电影基于互联网平台发展提供若干借鉴,将广告电影的艺术性和传播性结合得更为巧妙,以此制作出更具生命力的广告电影作品和整体的传播方案。
In today’s information age, the Internet has a great impact on human life, which has resulted in a large number of advertising films created for the characteristics of the Internet platform. Creation and Performance of Advertising Movies Through the combination of Internet platform concepts and technologies, we have created a brand new advertising and movie creation mode and advertising operation mode. Based on the characteristics of Internet platform dissemination, the author studies the status quo of advertising films based on the innovation and practice of Internet platforms in order to provide some reference for the development of Internet advertising based on Internet movies. The author combines the artistry and communication of advertising films with more ingenuity, This produced a more vitality of the advertising films and the overall program of communication.